Hyundai Gears Up as Title Sponsor of IMSA Race Weekend at WeatherTech Raceway Laguna Seca

Today, Hyundai announced that its high-performance N Brand is the title sponsor of the International Motor Sports Association – IMSA race weekend at WeatherTech Raceway Laguna Seca for the second year in a row.

The race weekend, known as the Hyundai Monterey Sports Car Championship, is held in Monterey, Calif., Sept. 10 – 12, 2021. The weekend begins with the IMSA Michelin Pilot Challenge race with GS and TCR classes on Saturday and ends with the IMSA WeatherTech Sportscar Championship race featuring DPi, LMP2, GTLM and GTD classes on Sunday. Hyundai is also the broadcast title sponsor for the race on NBCSN.

Hyundai will provide N Brand experiences to fans throughout the weekend, including a chance to see the sensational new Elantra N model. Elantra N TCR and Veloster N TCR cars will be going for the win in the WeatherTech Laguna Seca 120. 

IMSA Race Weekend at WeatherTech Raceway
Hyundai’s newest race car, the Elantra N TCR scores its first IMSA victory, just three races into the 2021 season at the Mid-Ohio Sports Car Course in Lexington, Ohio, Saturday, May 15, 2021. (Photo/Bryan Herta Autosport/LAT)

This title sponsorship highlights Hyundai’s growing N and N Line portfolio of vehicles that includes the Veloster N, Elantra N, Kona N, Elantra N Line, Kona N Line, Tucson N Line and Sonata N Line. By the end of the year, Hyundai will have three purist N models and four N Line models – a total of seven to offer the U.S. market.

N Brand’s mission is ‘Performance for All’ and seeks to deliver driving exhilaration through authentic performance vehicles. These N vehicles leverage the competitive motorsports experience and make performance accessible to everyone.

Hyundai’s N Brand is a perfect match for the IMSA series and Laguna Seca’s 11-turn, 2.238-mile road course that includes the famous Corkscrew turn. Hyundai sees this partnership as a great opportunity to showcase the high-performance N Brand to fans of sports car racing and automotive enthusiasts.

Gabby Chaves and Ryan Norman win the Hyundai Monterey Sports Car Championship driving a Veloster N TCR car at the WeatherTech Raceway Laguna Seca in Monterey, Calif., Saturday, Oct. 31, 2020. (Photo/Bryan Herta Autosport/LAT)

“Our emphasis during the weekend is to provide a great experience for the fans,” said Bryan Herta, co-owner of Bryan Herta Autosport. “We are going to be welcoming them back with our new N Lounge VIP hospitality area, N Club Car Corral, Elantra N VIP First Look Event, and T-shirt giveaways. The track is my all-time favorite, and the Hyundai N TCR cars run extremely well there.” 

Fans only need a key from any Hyundai model to access the N Lounge VIP area.

Hyundai will be mounting an all-out assault to win the 2021 Laguna Seca race and the IMSA Michelin Pilot Challenge championships with five Veloster N TCR cars, two Elantra N TCR cars, and 14 drivers. Currently, Hyundai is at the top of the manufacturers’ championship, leading Honda by 20 points and Audi by 40 points with just three races remaining. Bryan Herta Autosport is leading the team championship, and Taylor Hagler and Michael Lewis are out front in the drivers’ championship with Parker Chase in second place.

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